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In the world of start up’s and scale up’s, the term "top line growth" often finds its way into board meetings, strategic planning...

I'm a problem solver! And having built a career in many different roles and organisations over the last 27 years, I'm pretty good at...

Fractional is well established in the US market, but in the UK, its been a slow burn. In fact I would go as far to say the benefits are still not fully understood. So let's unpack!

Artificial intelligence (AI) is not just a trend; it has become a game-changer in many industries, and marketing is leading the way. As businesses aim to forge deeper connections with consumers, AI technologies are revolutionising how marketing strategies are planned and executed. From analysing consumer data to enhancing engagement, AI is transforming the marketing landscape in exciting and unexpected ways. In this blog post, I will delve into the various ways AI impacts mod

In the dynamic world of marketing, brand building is no longer just about creating a catchy slogan or an eye-catching logo. Today's...

In the ever-evolving world of marketing, two terms often cause confusion: marketing strategy and marketing plan. While they might sound...

Hello, growth enthusiasts! I started my career in retention (M&S, Sainsbury's, BA, BMW, Thomas Cook & Honda), but as time has gone by I've moved very much into an acquisition, growth space. However my love for retention is still strong - it's a great revenue driver and kind on the bottom line . But timing is everything and the maturity of your business defines what your most important metric . So I thought I would dive into a pivotal topic: understanding when retention b