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Why Fractional?

  • Writer: Melanie Hunter
    Melanie Hunter
  • Jun 25
  • 1 min read

Updated: Jun 26

As businesses increasingly seek flexible and cost-effective solutions to drive growth, the option of a fractional Chief Marketing Officer can be a game changer, especially for small to medium-sized enterprises (SMEs), Start ups and Scale ups that need strategic marketing leadership but cannot justify the expense of a full-time CMO. I offer executive-level expertise without the full-time commitment or even full time hours. Senior leaders are, after all expensive to hire and expensive to fire!

Here's why fractional CMO support could work for your business:

  • Cost Efficiency: You only pay for the time and expertise you need, making it a budget-friendly option for many businesses.

  • Expertise on Demand: Fractional CMOs bring a wealth of experience and specialized skills that can be leveraged to develop and implement strategic marketing plans.

  • Scalability: Businesses can scale their marketing efforts up or down based on their current needs and growth stage.

  • Fresh Perspective: I can provide an outsider's perspective, which can lead to innovative solutions and strategies.


For if your considering this route, I can help...

  • Assess Your Needs: Determine the specific marketing challenges and goals your company faces.

  • Offer you an audit of your current growth and marketing approach

  • Define your scope and budget: Clearly outline the scope of work and budget before engaging a fractional CMO.

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