Fractional CMO/CGO
I step in to offer flexible senior leadership support to fit your needs without the cost of a full-time hire. This is usually over a set period of time and can be either full time or a few days a week, depending on your needs. My role would support and coach the marketing team in the same way an FTE would, just with more experience, flexibility and a fresh perceptive on your business. My commitment and investment in your business and reaching your goals is exactly the same as if I were a full time hire. When I'm invested, I'm invested!
Consultancy/Project based
This service is truly tailored to your needs and can be very budget friendly for smaller businesses, start ups or scale ups.
Firstly, we would identify the challenges you are facing and then work up a solution that can be specific to outcomes or deliverables. Or it could offer you ongoing support.
An initial outcome might be a growth audit or a marketing strategy which can then be supported ongoing with my hands on support for a defined amount of time per month. Perfect for business that have small and inexperienced teams, that simply need senior and experienced guidance and support.
Marketing Growth Coach
I coach business owners and marketing teams to build growth plans that meet goals—1:1, team, or online.
You maybe a small business owner who just wants to understand how smart marketing can grow top line, but also reduce bottom line. Or you maybe a middle level marketer who is struggling to manage expectations of senior leaders and need support telling a believable ROI story to the CFO/CEO. Or you may have a team of junior marketing who need up skilling and supporting them making confident and business decisions with positive outcomes. I can help with all of these challenges either in person, group sessions, online 121 sessions or coming soon a self serve online marketing course!
How my approach can help your business
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Help you focus on your business growth goals and define the what and the why along with KPI's that will deliver in a defined time frame.
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A high level approach to delivering these KPI's including a commercial analysis to define, 'what needs to be true' to deliver.
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Break it down to the most important areas you can impact fast within your budget framework.
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Use customer insights to leverage deep customer understanding and inform strategy.
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Develop a stand out and unique brand that resonates with your target audience.
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Ensure your product aligns perfectly with market needs.
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Support you to define a pricing strategy to fit the market, but also encourages up-sell, increasing revenue.
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Develop a robust Go-To-Market strategy to introduce your product successfully.
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Identify your bespoke full funnel channel approach to acquire new customers, unique to your business, goals budget and KPI's.
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Increase your customer lifetime value through smart segmentation, acquisition and retention strategies.